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s Rural Ireland doomed to lag behind urban centres of the country? In 2012 the government launched a National Broadband Plan to bring high-speed internet services to all businesses and households in Ireland. The NBP defines high-speed broadband as a minimum speed of 30Mbps download and 6Mbps upload.

The plan was launched, attracted much media attention and made people located in Ireland very hopeful. All big players within the telecommunications sector joined in what made the plan at least remotely viable within the coming years.

And yet, the delay follows a delay. Yes to lose one bidder, Siro was unfortunate. To lose a second, Eir, is somewhat embarrassing. It looks like right now, as of February 2018, Ireland,  once one of the fastest growing economies in the word, is destined to remain unconnected and without reliable connectivity to Internet access. This is seriously bad PR for a state trying to sell itself internationally as a tech hub and deeply damaging for a government that was knocked back at the last election for being too Dublin-centric.

Hard questions must now be asked. How can a national broadband plan launched in 2012, with a realisation date of 2016, still be in the flailing tendering process as we enter 2018?

People are doubtful and you can’t blame them for being doubtful. Because people have been promised, broadband and broadband and broadband and it didn’t happen.

How are small businesses, not to mention individual users, going to compete with people who can easily browse online for better offers, higher discounts or simply better services?

They have to rely on services and products brought to them without the advantage of online discounts. Yes, there still is the possibility of searching online using our mobile phones but how viable is it? Unless we know what we are looking for it’s going to take time and can actually cost more if we exceed our allowances.

On the business side, how can small businesses even dream about being competitive without capitalising on the economy of scale coming with access to a bigger market? How can they even think about expanding when a simple task of checking emails is a nuisance?

These are the questions people living in rural Ireland are facing on a daily basis. Living in the city is simple when it comes to dealing with access to information. One should only compare broadband prices in Dublin and rural areas to know what’s the issue. The provision of services or products may be more expensive in rural Ireland but also the lack of competition doesn’t force the providers to lower their costs and improve on quality or efficiency. It is the rural customer that pays for that.

customer Testimonials

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March 2024

Very happy and highly recommend. Last month we were looking for a new internet provider and spent some time reading reviews of the providers in our area. After readig them and talking about our choices, my wife and I liked the reviews of Rural Wifi, they had lots of them and the comments were very positive. So after all our research, we made our decision and are very happy with it. They offer great service which is hard to find these days and they also have a wonderful and friendly customer service team when you need them

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February 2024

Good customer support. Easy to get a response by telephone. Prompt assistance and installation. Good broadband coverage, despite residing in a 'black spot'.

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February 2024

Amazing service! I’ve had Rural WiFi for the past 2 years and I would have been lost without it. Such a great service and amazing customer service too. Never had a days trouble with it at all.

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February 2024

Excellent, reliable company I have been with Rural WiFi for a number of years now. I have found them to be extremely reliable and reasonably priced. I live in the countryside and have forestry around my house. I tried a few companies before I found Rural WiFi, they are the only company that got us connected at a decent speed, even the landline speed was extremely slow (not fiberoptic) through eircom. Rural WiFi customer service is one of the best I've ever dealt with. They return a call or email when they say they will, they deal with the issue promptly and professionally. I recommend Rural WiFi 100%

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